Ethnography, what I understand of this ethnographic study of adab in their natural or in inhabited areas in which they include where they live, work, socialize, conduct business and related to the local area.
Ethnography has it own rules, which the researchers need a trained and skilled in adapting himself to the study environment, culture, and populations to facilitate their interaction with the participation of researchers in terms of observation, dialogue to uncover their comb, beliefs. perceptions and values.
Benefits of Online Ethnography
This online ethnography approach was developed using a Time-Extended™
online qualitative technique from Decision Analyst. This practical and
nonintrusive methodology
for conducting ethnographic marketing research provides advantages in
some important ways, such as the following:
- The respondents' normal routines are not disrupted since they provide their responses at their convenience.
- Digital photos taken by participants, coupled with online diary
entries, are used to provide the cues for qualitative depth interviews
and group discussions.
- The ability to study consumers’ daily shopping/usage routines over
longer periods of time (and closer to their real-life shopping/usage
cycle)
than what is practical in the field.
- The online environment allows for a high level of self-disclosure in
freely expressing the respondents' feelings in this “me and my
computer” time.
- Consumers have an opportunity to reflect on and give detailed
descriptions of their routines, thoughts, feelings, and experiences that
they believe are
most relevant to explaining their usage and purchasing decisions.
Elements of an online ethnography study typically include:
- Digital pictures
- Stories of their photos
- Diary entries
- Prompts to action
- Time-Extended qualitative
References :
http://ethnographicinsight.com
http://www.decisionanalyst.com
