What is research?

Research = the process of finding solutions to a problem after a thorough study and analysis (Sekaran, 2006).

Research = systematic inquiry that provides information to guide decision (Cooper & Schindler, 2001)

Types of research

There are two types of research:

Applied research

To solve a particular problem faced by a particular organization. Examples:
Proton wants to know why Perodua is gaining market share in Malaysia.
How would imposing a new IT based performance appraisal system affect employee satisfaction at UTM.
How international students perceived service quality of PSZ

Basic research

To better understand some phenomena as it applies to all industries/business in general. Examples
Does brand image affect the buying decision?
How does technological turbulence affect business performance?
Does job stress affect the job performance and job satisfaction?
To differentiate applied research and basic research Sekaran (2006) states,“Research done with the intention of applying the result of the finding to solve specific problem currently being experienced in the organization is called applied research. Research done chiefly to enhance the understanding of certain problem that commonly occur in organization setting, and seek method of solving them is called basic or pure research”. 
 
The aims of applied research and basic research:

• Applied research: Solving current problem

• Basic research: Generating knowledge, understanding of phenomena/problems that occur in various organization setting.

References:
Cooper, D. R., & Schindler, P. S. (2001). Business research method. New York: McGraw‐Hill.
Salkind, N. J. (2003). Exploring research. New Jersey: Pearson Education.
Sekaran, U. (2006). Research methods for business: A skill building approach. New York: John Wiley & Sons, Inc.

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